For a better understanding of the market


The sector-based surveys conducted by recognised experts allow a greater understanding of the creative activities market, its development and trends. These surveys also provide a clearer view of the environment in which our trades are developing.

>> NEW : 2009 STRUCTURAL STUDY
      "Le Marché des Beaux-Arts et des Loisirs Créatifs" see

>> 2008 CONSUMER STUDY
      "The French and their hobbies – The arts and crafts consumer” see

>> PROFESSIONNAL GUIDES TO THE CREATIVE DESIGN SECTOR see

>> FRAMING STUDY see

 2009 STRUCTURAL STUDY :
 "Le Marché des Beaux-Arts et des Loisirs Créatifs"


Produced every two years by the Institut "I+C (Institut d'Informations et de Conjonctures Professionnelles)" on behalf of CRÉAPLUS, this stud


>> Measures the 2008 market: 752,5 million euros (exc. tax), with a reminder of 2006, 2004, 2002, 2000, 1998 and 1996 (when the study was crated).

>> Based on interviews with more than 1.850 points of sales.

>> Contains more than 110 tables and colour charts, to make easier the communication of the results.

This new survey is even more comprehensive than earlier versions and updates the major changes affecting distribution.

Download the order form (french pdf file)


 2008 CONSUMER STUDY
  "The French and their hobbies – The arts and crafts consumers

The updated CRÉAPLUS strategic study includes the latest responses in order to provide a better understanding of what customers in this sector expect. Carried out during the summer of 2008, it involved surveying 1,200 customers who had just come out of shops selling creative hobby products. This exclusive study identifies in detail consumers’ choices and expectations.

With a comparison of behaviour between 2008 and 2004, this study provides answers to the key questions asked by professionals, including:
• What activities does the consumer do?
• How much time is spent on creative hobbies?
• How much money is spent on creative hobbies?
• How long has the consumer been doing the activity?
• How are activities learnt about?
• Male/female, child/adult – who does what? who buys more? who expects what?

Download the order form (french pdf file)


ALL THE ANSWERS TO SUCCEED
Professional Guide to the Creative Sector

A 100-page publication produced at the request of the SMAC Committee by Guillaume Erner, doctorate in sociology and ESC graduate, who is Senior Lecturer at the Institut d'études politiques (Institute of Political Science in Paris)

Guide N°1 : How do the best retailers succeed?
>> What is the ideal sales outlet?
>> How do you give a sales policy greater drive?
>> How do you manage your sales outlet more effectively?
>> How do you conquest over new customers?
>> How do you understand your customers and make them more loyal?

Guide N°2 : Adapting to changes
>> Detailed answers to tackle, adapt to and anticipate
the changes to our sector of activity.

Guide N°3 : Open a new store
(or a department in an existing store)...
>> In the field of creative leisures.

Download the order form (french pdf file)
 
THE FRENCH FRAMING MARKET
White paper about Framing market

52-page study produced by SOFRES drawing
on a panel of 300 professionals

>> Activities and profile of the respondents, percentage sales per offered service
>> Your shop: size, competition, equipment, development of turnover, inventory.
>>Custom Framing: number of frames produced, timeframes,
materials used.
>> % of sales from pre-cut materials or from lengths, sales volume, number of suppliers.
>> Resale ratios used (overall and by product and/or services performed).
>> Standard frames: classification by type and sales volume, with or without picture
>> Number of references and suppliers.
>> Retail price of a frame 60x80 and 40x60, invoicing services.
>> Matting: % of sales, invoicing methods.

This study is distributed by SMAC Committee.

Download the order form (french pdf file)