The phenomenal show
for professionals!
Demanded and managed directly by the
profession, this trade show undergoes exceptional levels of growth in response to market demands.
Today, overseas' visitors see today the SMAC as a priority in their development strategy.
The SMAC has since become a key event and has established itself as the phenomenon of the sector.
The main factor bringing in the visitors: the new products
They play a key role in boosting
their business's sales.
A large number of new products were presented at the SMAC thanks to the exhibitors, and currently stand as a decisive factor for the parisian trade show.
Exhibitors now actually prefer letting SMAC visitors be the first to see their annual innovations. In fact, they were given pride of place at the entrance to the show. Another factor also mentioned by visitors is the appeal of Paris, which, we should point out, continues to be the world's most visited city, as well as the favourite capital for trade show visitors. |
Just like the travel and hi-tech goods
sectors, the crafts industry continues to gain from the development in spare time activities. The crafts industry comes under the direct influence of new consumer trends, such as:
>> Needs for expression and personal recognition
>> Personalisation, such as customising objects and clothing,
>> The pleasure of creating, whether alone, with the family or in a workshop
>>The desire to explore new techniques or those steeped in tradition
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